Every woman you know is looking for this
She has been told she is fine. Three times.
Somewhere in your city there is a woman in her forties who has stopped sleeping, stopped recognizing her own body, and stopped expecting anyone to take it seriously. She has seen three doctors. She has been sent home three times. She is Googling this at 11 pm, and in your city there is no answer for her — unless you build one.
Herway exists because that story isn't rare, it's the norm. Women's care is scattered across specialists instead of gathered in one clinic close to home.
Herway was built to be that clinic model with the full panel drawn on site, 30 minutes with a clinician who does this all day, and six categories of care under one roof. It works. It is ready to be somewhere else. The only question is who takes it there.
Why now.
Women’s health is the fastest-growing category in wellness and still the hardest to actually find. The gap is closing. The only question is who closes it in your market.
$72.9B
US women’s health market — and the fastest-growing segment of it is exactly what Herway does.
4.6%
Annual growth, compounding, in a category with almost no branded national player.
Half
Of all women over 40 will go through perimenopause with no specialist care available locally.
This is for the builders.
Herway owners come from every background, united by one conviction: women deserve better.
You know a business is a team
You are the kind of person who brings out the best in people and builds a place they are proud to work in.
You want a place in your community
Not a location. Somewhere your neighbours trust, that is still there in fifteen years, that people mention by name.
You have watched this happen to someone
A sister, a friend, yourself. Every owner we have signed can name the woman who made this personal.
Most of our owners are not doctors.
They are operators. Former marketers, former nurses, women who ran something else first and got tired of watching their friends get dismissed.
You are not expected to practise medicine. You hire the clinician; we help you find and train her, and our medical leadership owns the standard of care. Your job is the thing you are actually good at — building a business your city trusts.
The model is not a theory. It is already running.
Herway sits on the operating infrastructure of Gameday Men’s Health, which built the same thing for men and proved every assumption underneath it.
430
Clinics open, built in three years. Not a projection, a track record in the same cash-pay hormone category.
$1M
Average unit volume. The unit economics work before you add a market four times the size.
1
National brick-and-mortar brand building this for women at scale — Herway.
What you are actually buying.
Not a logo and a manual. A clinical model that has already been proven on real patients, sitting on the operating infrastructure with one of the largest health franchises in the country.
“I opened it because nobody else was going to.”
I spent years in emergency medicine. The same women kept coming back with the same symptoms: exhausted, foggy, not sleeping, told their labs were normal. We’d send them home, and nothing changed.
So in 2016 I stopped waiting and opened my own clinic. I built it around real time with patients, full lab work and care that looks ahead instead of reacting. A place women actually wanted to walk into.
The need was bigger than one clinic could ever meet. Herway is how we meet it.
You probably know a woman who’s been told she’s fine. That’s why I opened. That’s why you would too.